Asela Senavirathna

Bio

Asela Senavirathna** currently serves as the Director of Trendzhub (Pvt) Ltd., where he provides strategic leadership in driving the company's growth through digital innovation, business development, financial management, and client relationship management. With over **20 years of professional experience** spanning technology, business operations, strategic management, and corporate administration, he has established himself as a versatile business leader with extensive expertise across multiple industries. Alongside his role at Trendzhub, Asela serves as the **General Manager of Tenders Lanka (Pvt) Ltd.**, where he has led the organization for nearly two decades. Under his leadership, the company has strengthened its position as one of Sri Lanka's leading tender information service providers through strategic planning, operational excellence, stakeholder engagement, and continuous business expansion. Prior to his current leadership roles, Asela served as the **Administrative Manager of 3DH Design (Pvt) Ltd.**, where he oversaw finance, human resources, project management, sales and marketing, event management, and corporate administration for more than ten years. Earlier in his career, he held the position of **Operations Manager at RNH Infotec**, contributing to business strategy, brand development, digital solutions, organizational consulting, and operational transformation. He began his professional journey in the banking sector as an **IT Executive at Commercial Bank of Ceylon PLC**, building a strong technical foundation that continues to support his strategic decision-making. Throughout his career, Asela has developed extensive expertise in **business strategy, financial planning, operational management, business development, digital transformation, human resource management, corporate governance, project management, and organizational leadership**. His ability to integrate technology with business strategy has enabled organizations to improve operational efficiency, strengthen customer relationships, and achieve sustainable growth. Beyond his corporate responsibilities, Asela actively contributes to Sri Lanka's business community through professional networking initiatives and international business collaborations. He has represented Sri Lanka at regional business forums and international expos, fostering partnerships and creating opportunities for cross-border business development. His commitment to entrepreneurship, innovation, and business excellence continues to play a significant role in supporting the growth of Sri Lankan enterprises. Asela's leadership philosophy is built on strategic thinking, operational excellence, innovation, and people development. He remains dedicated to building future-ready organizations by embracing emerging technologies, strengthening business ecosystems, and delivering sustainable value to clients, partners, and stakeholders.